IT STARTS

WITHIN

Meet
The founder

Lucia Oderiz

Ex CDO L’Oréal, CoFounder of startups like Samy Alliance and BlueQuo, where she worked closely with fast-growing startups and global companies on culture, people strategy and organizational transformation.

Alongside her corporate career, Lucía has spent years studying energy, astrology, and ancestral healing traditions, personally curating and testing Ajna’s global network of facilitators. She uniquely bridges corporate reality and spiritual depth, positioning Ajna to deliver transformational experiences that are both credible for companies and deeply impactful for leaders

We’re entering a new era of human evolution

Shaped by

Hyperstimulation

AI acceleration

Burnout

Fragmentation

A growing disconnection from body, intuition, presence, and each other.

The AJNA movement is blazing a new trail to presence, vitality, and more conscious ways of living and leading.

Our goal is to be at the forefront of shaping this new era of human evolution

VALUES

Our core Brand Beliefs

Curiosity

We remain open, evolving, and willing to explore beyond conventional thinkking

Adaptability

We design adaptive experiences that meet people where they are, not rigid one-size-fits-all systems.

Discernment

We curate with depth, credibility, and intentionality—not hype, guru-BS, or excess.

Edge

We challenge outdated models and explore the leading edge of transformation, culture, and human potential.

Effectiveness

We create experiences that generate real transformation, not passive consumption or performative wellness.

Embodiment

We believe transformation must be lived, felt, and integrated—not only understood intellectually.

What they’re saying about Ajna

AJNA Retreats y Lucía Oderiz sobre liderazgo y claridad

"I want to thank Lucia and team the energy and love they put during the Founders Reset in Madrid. It was a privilege to escape the world for a full day and look within. I connected and learned together to an amazing group of founders”

PABLO NEBRERA

CEO & Founder Brooklyn Fitness

"Ajna was a truly transformative experience, allowig us to ulock deep human connections. It is far more than just a retreat; it is a shift in perspective. Modern business demands leaders who are fully aware of their inner energy, passions, drivers, and blocks. To unleash both personal potential and the collective power of a team, a leader must be open first to this inner journey"

FABIO QUEIRAZZA

Global CMO at SAMY

Lucia Oderiz Links Holistic Wisdom to Leadership Impact With AJNA Retreats

Lucia Oderiz: How to Un-Automate the New Corporate Landscape

"Ajna has created something really special. A reset, reconnection and an energetic recharge. All the experiences are carefully organized, with a lot of love behind. Something really magical happens. 100% recommended to any company or leader".

EMILIO MELLADO

Founder & CEO World Wide Mobility